Having money for the things we need and enjoy is something we all want and if you’re a student that comes with a budget whether we want it or not. With the student price card also known as the spc card it makes purchases a little easier and a little less painful for us students, this card is a loyalty program created for students to save on fashion ,shoes and food and many more from multiple different brands who are partnered with them . With a $10 1 year membership you are locked into endless deals which is great to hear. As for the companies this card is a holy grail and in a way to gain consumers from the marketing aspect of referral as well as word of mouth, with this card being offered at many stores it allows card holders to try new things such as restaurants with the deals and if satisfied a new customer is gained. A bonus to BMO bankers include a debit card or credit card that allows free student banking that allows you to gain from benefits at no added charges. Overall the card is a great benefit with everyone involved from the spc business to the companies to the consumers but the thing that keeps the consumer to renew their membership each year are discounts and deals of value that are exclusive to its members or it would lose its worth . Paid programs aren’t for everyone but is it worth for you ? will it make your shopping less of a hassle ?
(n.d.). Retrieved February 18, 2019, from https://www.spccard.ca/about
Customer Loyalty Programs 