Being a student, I am at a stage where I am always looking to save money or gain benefits from places I shop at. One of my most favourite loyalty programs is Starbucks because I make daily purchases and receive a lot of benefits using their app. I was notified about the app through a friend and registered for it online. Through the app, I am able to deposit money in my Starbucks account and make purchases that earn me points. If I reach 12 reward stars on the app, I am able to redeem free drinks or food. On my birthday I am also able to receive a free drink. By referring a friend, I earn 6 stars which gets me closer to my free drink. If i collect five free items within a year, I can achieve a green status which opens up more benefit opportunities such as free in-store refills (Farfan, 2013). The Starbucks rewards program motivates me to make more purchase and stay loyal to the brand. Along with personal benefits, with the app I am able to see new and exclusive drinks. Lastly, the Sephora Beauty Insider loyalty program is another one of my favourite programs because I tend to buy a lot of beauty products from there. The Sephora loyalty program works similar to Starbucks where you also collect points through purchases and can redeem them for smaller travel-sized products. I signed up for this program in store with the help of one of the cashiers. I received a card with a barcode that must be scanned in through every purchase i make in order to collect points. The redeemable products range from small beauty supplies to makeovers and classes. Through the Sephora app, I am able to log in and track all of my points and purchase history. Using my purchase history, Sephora customizes special promotions for me for items I’ve shown interest in or I could potentially want (Punnoose, 2018). These are my favourite programs because of how accurate and interactive they are to customers like me. They also help me save lots of money as a student. Comment down below which loyalty programs are your favourite.
Citations
Farfan, B. (2013, March 11). Learn About Starbucks Coffee Customer Loyalty Rewards Program. Retrieved from https://www.thespruceeats.com/starbucks-customer-loyalty-program-2892381
Levy, A. (2017, March 13). The New Starbucks Rewards Program Confused a Lot of People. Retrieved from https://www.fool.com/investing/2017/03/13/the-new-starbucks-rewards-program-confused-a-lot-o.aspx
Punnoose, R. (2018, October 12). Tiered Loyalty Programs- What Makes the Sephora’s Loyalty Rewards Program Successful? Retrieved from https://zinrelo.com/tiered-loyalty-programs-what-makes-the-sephoras-loyalty-rewards-program-successful.html
Customer Loyalty Programs 